Sony proudly presents the Sony a9 III, the world’s first global shutter mirrorless camera, a game-changer in full-frame imaging. This exclusive camera, crafted for top-tier performance in sports, wildlife, photojournalism, and more, is a testament to Sony’s unwavering commitment to innovation. With its state-of-the-art sensor technology, the a9 III offers continuous raw shooting at up to 120 fps and flash sync at an astonishing maximum shutter speed of 1/80,000 seconds. The fusion of a 24.6MP sensor, Sony’s potent BIONZ XR processor, and an AI Processing Unit ensures unparalleled responsiveness and reliability for discerning photographers.
A Leap Forward in Shutter Technology
The Sony a9 III is a pioneer in full-frame mirrorless cameras, featuring a global shutter that eradicates the distortions and artifacts often associated with traditional rolling shutters. This technology ensures instant and simultaneous readout of all 24.6MP, providing consistent and uniform exposure across the frame in any lighting condition. This advancement renders the mechanical shutter obsolete and offers flash sync at any shutter speed, up to an impressive 1/80,000 seconds. It also prevents banding from problematic light sources like fluorescent lights, making it adaptable for various lighting environments.
Capture Every Moment
Unleash the thrill of capturing every moment with the Sony a9 III. With its Pre-Capture and Speed Booster features, this camera is designed to match your fast-paced photography. The camera initiates recording images to the buffer as soon as the shutter button is half-pressed, capturing moments even before you fully press the button. Users can set the pre-capture time between 0.05 and 1.0 seconds, giving you the flexibility to capture the perfect shot. For ultra-fast shooting, the Speed Boost function, activated by the C5 button, lets photographers switch to higher frame rates up to 120 fps instantly, ensuring you never miss a beat.
Exceptional Video Capabilities
The a9 III excels in video recording, leveraging global shutter technology to eliminate shutter and banding artifacts. It downsamples a 6K image area to produce high-quality UHD 4K video up to 60 fps and can record 4K at 120 fps without cropping. Key video features include:
- Internal 10-bit 4:2:2 recording using All-I encoding for maximum quality.
- 16-bit raw output via the full-size HDMI port to compatible external recorders.
- Support for S-Log3, S-Cinetone, and other Picture Profiles to suit different workflows and production environments.
Enhanced Ergonomics and Usability
The a9 III brings several ergonomic and functional updates for improved usability:
- A new custom C5 button on the front of the camera.
- An adjustable continuous shooting mode dial.
- Enhanced grip and repositioned shutter button.
- Dual CFexpress Type A/SD card slots are available for versatile media options.
- A faster USB-C port (USB 3.2 Gen 2) for up to 10 Gb/s speeds.
- A 3.2″ 2.1m-dot 4-axis multi-angle touchscreen.
- A 9.44m-dot 0.90x OLED electronic viewfinder with up to 240 fps refresh rate.
- Ethernet port for advanced networking and data transfer.
- An optional VG-C5 Vertical Grip that matches the camera’s updated ergonomics.
Professional Workflow Enhancements
Sony is dedicated to empowering professional workflows with a host of upgraded features:
- A voice memo function with a built-in microphone for precise audio notes, transferable via FTP and convertible to text using Sony’s Transfer & Tagging application.
- Automatic IPTC metadata addition with up to 20 presets.
- Grouped display of image bursts during playback for more straightforward navigation.
- Built-in Wi-Fi and Ethernet for fast networked data transfer.
- Weather-sealing for protection in various shooting conditions.
- A shading curtain that activates when the camera is off, protecting the sensor from dust and elements.
Future-Proof with Firmware Updates
Sony has planned several firmware updates to ensure the a9 III continues to improve over time, including:
- Continuous shooting at up to 120 fps with a maximum shutter speed of 1/80,000 seconds.
- Enhanced IPTC metadata and FTP workflow functions.
- Integration of C2PA tech